With increasing public awareness of online privacy and safety, there is a strong case for reassuring your visitors that the website they are visiting will treat them fairly and honestly, without secretly tracking their behaviour. All UK-based online companies are required to be open with visitors about how their personal data will be used.
It may be worth reconsidering the use of third party analytical software on your website if the potential marketing value is going to be outweighed by the negative impact on user trust.
Reducing the use of intrusive analytics software also helps page load times so visitors don’t have to hang around waiting to view them - they won’t. According to Google over 50% of mobile site visits are abandoned if a page takes longer than three seconds to load.
A recent UK survey* on online privacy found:
Most of the world’s Internet traffic goes through data centres. Data centres account for about 2% of global electricity demand and is increasing. That is more than the national energy consumption of some countries.
Between 2017 and 2020 the average size of webpages has gone up by around a third. This means transferring more data, and using more energy, every time we visit the page. Has anyone noticed websites getting a third better?
On it’s own your website’s energy consumption is not huge and is certainly a more energy efficient way of presenting and distributing information than printed media ever was. However, add together the energy footprint of millions of websites online and the cumulative savings are much more significant.
For website owners, the benefits of reducing their carbon footprint not only helps the environment but enhances business reputation, thanks to increased public concern around sustainability.
Create simpler optimised websites. Not only do they use less energy but load much faster and are easier (cheaper) to maintain.
We can do this by:
Choose UK based website hosting powered by renewable energy.
Estimate your web page carbon footprint at
Q: Is there a privacy focused and lightweight Google Analytics alternative?
A: Yes. We can install Plausible Analytics a simple, lightweight (< 1 KB), open source and privacy-friendly alternative. Not as comprehensive (or complex) as GA but does the job.
Q: Is it possible to run a website without cookies?
Q: Do I need a Privacy Notice on my website?
A: Yes and no. You must have one on your website if your website collects any data through which a person can be identified. If you don’t collect personal information, you may not need to display a Privacy Notice but it’s a good idea to have one to build trust in your website.
Q: Will opting for a greener website really make any difference?
A: Yes. Using LED lighting, low energy appliances and electric vehicles may have a greater impact but everything you do to reduce energy consumption helps - especially if more and more websites do the same.
Q: How do I get greener hosting?
A: We can arrange to host your website with a UK based hosting supplier using renewable energy backed by a robust environmental policy.
Q: Can a Wordpress site be optimised to use less energy?
A: Yes. Static sites by their very simplicity are going to use less resources but a lot can be done for Wordpress sites too.
Cycle Kirklees promotes everyday cycling, campaigning for ‘easier to navigate’ roads and safer routes for cyclists.
This Wordpress site is built around a blogging structure to present news and information in an accessible and easily updateable way.
EPIKS is a team of passionate individuals comprised of volunteer directors and paid staff with many years of experience in the environmental arena. We provide practical solutions to environmental problems on a not-for-profit basis.
News and resources Wordpress website with volunteering, donation and newsletter options.
Wrathweb is a website design and hosting business based in a small Pennine village near Huddersfield specialising in trusted, easy to use websites backed up by excellent support.
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